India's trusted leading leather footwear brand with over 210 opulent stores in more than 99 Indian cities and counting.
REDTAPE’s story began in 1996 when it became one of the first Indian footwear brands to be available in the leading global markets such as the UK. Since then, REDTAPE has only moved onward and upward.
Today, REDTAPE is a global men’s footwear brand for the young and fashionable. It has a strong presence in UK where it is sold through the top-chain stores and multi-brand outlets. In US and Europe, where it has a growing presence, the brand is sold through multi-brand outlets. REDTAPE has also developed a significant online presence in such markets.
REDTAPE, appeals to the aspirations of the new generation of consumers because of its superior value and fashionable designs which are available at affordable prices. It also offers seamless experience by being present at both offline and online mediums, enabling consumers to make purchases through the shopping channels they prefer. Additonally, augmented reality solutions at the brand outlets have helped consumers enjoy an interactive and immersive shopping experience.
The brand has raised the bar and has diversified its product line from just catering to the footwear needs of its consumers to an eclectic mix of casual and semi-formal apparels including
REDTAPE has expanded its target market beyond young men by introducing women’s collection. The brand consistently serves up new and innovative styles that excite and inspire through the creativity and latest design.