Mirza International Limited’s focus on design is a key differentiator for its shoes. The company invests considerable resources on research and development on an ongoing basis, in order to introduce new designs, styles and product lines into the market.
MIL’s Research & Development Highlights
Two main design centres (UK and India)
About 40 skilled designers and experts from across the globe engaged
5% of its turnover earmarked for R&D
USD 2.22 million allocated for further upgradation of design centres and laboratories over the next five years
CAD-CAM links to the UK centre, ensure fast development and lead time management
Freelance designers engaged globally to add vital influences from local markets in Italy, France, Portugal, Holland and USA