To extend the Red Tape brand umbrella into an overall lifestyle brand for men’s products sold through one stop men’s wear stores.
To become a major player in ladies footwear segment by further strengthening it’s newly launched footwear line for women.
Plans for Retailing
To remodel all red tape retail stores operated on a franchise basis to sell all men’s products including garments, personal care products, sun glasses and other accessories like belts, wallets and socks in addition to shoes.
To increase the number of red tape stores from 35 to 100 by year 2010.
Plans for Product Line Expansion
To diversify into Hi-fashion sports and casual shoes
To diversify into automotive leather business
To increase presence in new markets like Germany, France and USA
Plans for Capacity Expansion
9 millions pairs of shoes per annum by the year 2010.
To set up a new manufacturing plant at Kanpur, with a capacity of 1.5-2 million pairs of shoes per annum.
To schedule 6 units with a capacity of 1 million pairs each, in stages within a single complex.
