Mirza International Limited is an export oriented company with a major chunk of its sales being contributed by overseas sales to 24 countries. The main export markets for the company are UK, Europe, South Africa, US Canada, New Zealand and the Middle East.
Export Highlights
80% of company’s sales being contributed by overseas sales to 24 countries
15% of the company’s total export is sold under the brands Red Tape and Oak Trak in Europe
The balance 85% is supplied to international companies, to be sold under their own labels.
70% of the exports are to UK, representing about 30% of Britain’s market in the mid-segment of men’s leather shoes, sold through 300 prime outlets
Company Owned design studio, marketing offices, warehouses and distribution network in United Kingdom to design and promote its brands
Strategic marketing tie-ups and agents in other European countries like Holland, France, Germany
Agents in Middle East and Australia
Marketing arrangement in South Africa similar to that of UK
